We’re excited to share that More Amoure has been featured in a full interview on Grow Your Clothing Brand (GYCB), diving into the mission, values and journey behind the brand.
The feature explores what More Amoure stands for, how it began, the impact we’ve created so far and where we’re heading next. It’s the most in-depth look at the purpose behind the brand and why we exist today.
What the Interview Covers
The GYCB team asked thoughtful questions that let us open up about the core of More Amoure, including:
What More Amoure represents
We shared how the brand is built on one simple message: MORE LUV. Fashion should do more than look good. It should spark conversation, strengthen community and make giving back accessible for everyone. Every purchase contributes directly to real community projects through The 10%.
Where the brand began
More Amoure started when life felt chaotic: medical school exams, personal challenges and building everything from scratch. The brand became real the moment our first community partnerships formed and impact began happening on the ground.
What makes us different
We don’t follow hype cycles or fast fashion trends. Our identity is rooted in generosity, purpose and transparency. Every item has meaning behind it and every customer automatically contributes to social good.
Why the name “More Amoure” matters
The name is a tribute to the spirit of giving passed down from family. It represents quiet generosity and consistent action. “More Love” isn’t a slogan. It’s a standard.
Our long-term vision
We explained how we’re building a modern impact-driven clothing house, scaling real-world community work alongside the brand.
Why giving is built into the business model
We didn’t want charity to be seasonal or performative. Giving is woven into every purchase, and that’s been the mission from day one.
Our impact so far
Even at the start when the brand wasn’t yet profitable and I was still in a net negative, we funded our earliest projects personally to set the tone for what More Amoure stood for.
Since then, we’ve supported period poverty work in Ghana, helped the homeless community in Birmingham, aided food banks across the UK and raised money for families in Manchester.
Read the Full Interview on GYCB
If you want the full story and all the details, you can read the complete interview on the GYCB website.
It’s an honest look at why More Amoure exists, the challenges behind the scenes and the mission that drives every piece we create.