Some brands are built from a business plan. Ma was built from a memory.

Our founder grew up watching two women quietly change the world around them, his mother and his grandmother. Every Saturday, his grandmother would bake bread and give it away. To the church. To the hospital. To strangers. She never asked for anything in return. And she never lacked.

That simple act of generosity became the seed of everything More Amoure is.

"I can't bake bread, but I can make great clothes. Ma is my way of continuing her legacy."
- Dr Roland Gyamfi, Founder

Ma (our abbreviation, and the word for 'mother' in more languages than you'd think) is a UK-based luxury streetwear brand with one core belief: givers never lack. Every piece we make is crafted to the highest standard and 10% of all profits go directly toward charitable work, guided by our community and the needs that matter most.

Our first endeavour was tackling poverty in Ghana. But that was just the beginning.

This isn't just fashion. It's a movement. And it only works because of you.

Welcome to the family.