Ma. Hoodies in Music Videos: From Kidi to YouTubers

Yes, Ma. hoodies have been worn by artists and YouTubers in music videos. The biggest so far is Kidi in his Lomo Lomo video, which has been watched by millions.

What happened with Kidi?

Kidi wore a Ma. hoodie in his Lomo Lomo video. For a small Manchester brand, seeing something we made on screen in front of that many people meant a lot. We will not pretend it was not a proud moment.

Who else has worn Ma.?

Other artists and YouTubers have worn our hoodies too. We would rather let the clothes do the talking than list names, but it has been a real boost to see the pieces out in the world and on people we respect.

Why does it matter?

Because it shows the brand can sit alongside music and culture. Streetwear and music have always gone hand in hand, and we talk about that link in Manchester style, music and streetwear.

Want a Ma. hoodie of your own?

Start with the Amoure Hoodie at £65. You can also see the wider range in hoodies and sweatpants.

Are you an artist or creator who wants to wear Ma.?

We would love to hear from you. Here is the simple way to get in touch:

  • Send us a message through the website
  • Or message us on Instagram
  • Tell us a bit about you and your work
  • Share a link to your music or channel

We read everything, and we reply like humans, not a press office.

Does a big moment change the brand?

Not really. We still make the same clothes, give 10 percent of profit to causes, and sign off with MORE LUV. The music video moments are lovely, but the community is the main thing.

What do we ask of creators?

Nothing complicated. We like working with people who genuinely like the clothes and share the same spirit of community. If your project is small or just starting out, that is fine. Every big artist began somewhere, and so did we. We would love to see what you are building, so do not be shy about reaching out. A short, friendly message is more than enough to start a conversation.

Want to see what the fuss is about? Browse the hoodies.

MORE LUV.

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